A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better.

The average American watches 28 hours of television each week – that adds up to 1,456 hours of television each year. And how many books does the average American read in a year? Three. Yikes! That means while we read thirty books every 10 years, we watch 14,560 hours of television. That adds up to 606 DAYS of television every 10 years – the better part of 2 years straight.