Thinksquad’s Anonymous Snowball Effect


Chuck Palahniuk

We here at Thinksquad have a sad, but true story to tell you. In 1996, a small time writer by the name of, Chuck Palahniuk, changed our lives with a little novel called, Fight Club.

It would be many years later but the ideas that novel had on our fragile little minds, would blossom it to something uncontrollable.

In the novel, the unnamed protagonist struggling with insomnia where he eventually creates a Fight Club, which leads to Project Mayhem. Palahniuk got the idea of Project Mayhem from the Cacophony Society an exclusive club in cities all across America that participate in increasingly elaborate pranks.

Wanting to create our own mark on the map, and knowing that if you have a club with a leader, that leader can be discredited, lost, taken out, or quit, then the club starts to lose it’s meaning, so why not form a club that has no leaders. Off this very simple idea anonymous was born.

Having degrees in Art and Political Science helped, so a brainstorming session happened, and a design was created to show the world our idea. A figure without a head, someone anonymous. Also seeing so many quotes and poems that had “~anonymous” as the author hit us like a brick.

So we sketched out an idea

So coming up with a motto was next, something that told others we were united and leaderless.

Then we hit the forums and message boards, 4chan was huge at the time and that was our first stop along with Myspace. Spreading our group message, back then we thought what we created was a pure piece of art.

Things at this time for the group was awesome, our MySpace page had 30,000 friends, and in less then a year we were seeing our brand take shape, then shit hit the fan, we lost our job, money was tight, came close to living in our car, starting living by the motto, from the movie, “Way of the Gun”

There is a natural order. The way things are meant to be. An order that says that the good guys always win. That you die when it’s your time, or you have it coming. That the ending is always happy, if only for someone else. Now at some point it became clear to us that our path had been chosen and we had nothing to offer the world. Our options narrowing down to petty crime or minimum wage. So, we stepped off the path, and went looking for the fortune that we knew was looking for us. Once off the path you do what you can to eat and to keep moving. You don’t blow your ghost of a chance with nickel and dime. No possessions, no comforts. Need is the ultimate monkey. You keep your life simple and you can literally self sustain.

An ad in our local paper mentioned paying money for a brand, heck we were artist, starving yes, but artist nonetheless. So we wrote them at the library, ( had no internet at our apartment) and the next day they wanted to set up a meeting. They wanted to pay us for artwork done, a $100 dollars for each piece, so we sold them our anonymous idea, and each piece of artwork, no we had no idea, that this group would turn it into a “Scientology-hate group” we sold them over 30 pieces of work, and even help come up with brand ideas, and in no time, they were the face of a brand, we once had control of.

With the help of a movie, V for Vendetta, they changed the brand to disguise who they were.

Like the protagonist in Fight Club, we created a monster, and with no head or leadership to tackle, the snowball was big and only getting bigger. Now as we write this, Anonymous is huge in countries all over the world. Even mother fucking Tea-baggers from Oregon are using the motto and ideas we created, as theirs.

Who knew that a few signs posted up on college message boards, and internet forums would turn into an uncontrollable beast.

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About Thinksquad

I want to rip off your logic and make passionate sense to you
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